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Article written by
Barry Jobson
I started Care Home Marketing Co. after watching brilliant, well-run homes sit half-empty while bigger groups filled up — not because their care was worse, but because nobody was telling their story properly.
I've sat across the table from owners who've cried about how their home had drifted from what it once was. That's the part most agencies never see — and it's exactly why I do this. Get the story right, treat occupancy as a system, and the right families find you.
I still personally run the first diagnostic for every home we work with. If that sounds like the kind of help you've been after, I'd love to hear from you.
